Primark

Introduction

This contextual analysis studies active Primark as a follow and its a market driven approach including its linchpin strategy. Primark has a very brief history, there where lots of diversify in its production process over the years. These changes affected the go withs global environ custodyt, plus it, helped Primark created an image of its own.

Primarks gild history

Penneys started in 1969 in Dublin, Ireland and then it became Primark in 1973. (Mintel 2011) Primark later expanded into the global market with 226 stores today in Ireland, Spain, UK, The Netherlands, Portugal, Germany and Belgium. It is a subsidiary of associated British food Place (Primark 2011). Mr. Arthur Ryan has nurtured the business sector of Primark he bought a unique value to fashion sell when he focused on affordable fashion and embossed its level to high street.

Business strategy

Primarks product ranges from women and men wear, they also incorporate home line and footwear. (Primark 2011)Their target consumers are who believe in fast fashion. Primark completion with M&S and ASDA who are placed above it and New look on a lower floor it as its biggest rival. Primark produces fast fashion it only takes them 6 weeks to permute fashion catwalks into the hands of their customers.



It is said that Primark Quality of the products is not salient but its value for money.
The most attractive strategy of Primark is about cost cutting strategy is by cutting cost of the volume of the turnover meaning the company can manage cheap price from its manufactures in China and East europium then they take a smaller profit circumference per item than some other high street stores (Ergo 2011) pick up Appendix 1. This manufacturing strategy is the main selling point of the company. Primark does not believe in advertising there company confide on big bags and big savings to convey their gist they also display they cheapest goods in front racks of the store to opening word of month (Ziskind 2011).

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