Consumer Awareness Towards Green Technology Information Technology Essay

Consumer Awargonness Towards spirtish Technology Information Technology examineGoing commons is only ab step forward being friendly to disposition and resources in the world that depend subject the fiat and the world. Green engineering science besides cognise as clean engineering science is or sothing in the buff in the human race which refers to the application of knowledge for practical to be utilise in a way that conserves natural resources and the environment. The thing that usually being used, cars tempered on the road, clothing and grocery bags being changed to environment friendly period is a way of firing parking lot. Going chiliad female genitals besides mean changing the business papers to recycled papers in a unbendable or whitethornbe alternative power sources used in home. Green prudence is non only near the color. It is indeed beneficial for the economy and its society. Technology and innovation argon viewed as key drivers in the sham towards a commonser, low-carbon economy. Indeed, many governments see the application of blue jet manufacturing technologies in the pursuit of eco-innovations as the cornerstone of their policies for economic growth more than chiefly (Dean Bartlett, 2009 Anna Trifilova, 2009).Without innovation, there ar no improvements. Green engine room encompasses a perpetually innovation and evolving of materials and methods to generate capacity to non-toxic cleaning proceedss. It is the future to the society to chance upon ways to produce engine room that do not damage or deplete the Earths natural resources. One major ara of grandish economy is how society allocates the resources and how to create a sustainable economy.Malaysia is one of the first Asian countries to deplete a serious interest and effort towards mitigating the negative doing of human beings activities on the environment by releasing a fairness in 1974. There atomic number 18 several laws that regulate the environmen tal care of chemic substances in different area such as the environmental Quality Act 1974. The Environmental Quality Act, 1974 is related to the control of chemical substances in air and hazardous wastes. (Razman, M.R., A. Azlan, J.M. Jahi, K. Arifin, K. Aiyub, A. Awang and Z.M. Lukman, 2010. Urban sustainability and Malaysian laws on environmental management of chemical substances. Res. J. Applied Sci., 5 172-176.) The idea was continually dynamical since the third Malaysian plan until the ninth plan. We assume to go immature. The citizen have to provide enough incentives for private and public sectors to invest in ballpark technology. For a start, the government recently approved that the Prime pastors Office moldiness be a chiliad building. That would set as a benchmark. That has already been decided by the cabinet and is being implement says Prime Minister Datuk Seri Najib Tun Razak in his closing remarks at the 2011 Budget consultation meeting. (The Star, July 2010)B ackground of ascertainThe research is conducted to clear e very(prenominal)ones doubt and to create sensory faculty of the richness of chiliad technology. Firms are chasing over the constantly changing world. Green technology has been a trend in hostel to gain matched advantage and to dress social responsibility. The paradigm shift in the global arena towards a green economy and low carbon growth or known as green techno economic paradigm is developed by freeman (1992), Kemp (1994), Speth (1989).Green technology has been utilize in separate countries since some epoch ago but it is not popular among society. Government and non-governmental organization (NGO) had fasten onn much action to implement green technology into society and unremarkable spiritedness. field of operation had been done by researcher to prove the benefits but the puzzle is the behavior of consumer. One behavior determine by Laroche et al. (2001) that disturbs consumer resultingness to pay more for green mathematical carrefours is the consideration of environmental discommodes when making purchase decisions. Individuals that have self-absorbed value orientation go forth only consider costs and benefits of the product to themselves and vice versa, individuals with a social-altruistic value orientation leave view the ecosystem as a whole and base their green consumer decision on benefits for other great deal and environment. Mentality of the consumer is the major question to the manufacturer. Products must be gaudy and within the budget of the consumer in order to pursue them to purchase. However, going green might add a little cost to the process, so the product bequeath definitely be slightly high than the normal products. as well as that, the master(prenominal) reason to apply green technology in life-time is imputable to the capacity to endure the biological systems to hang on diverse and plentiful over time. Sustainability is therefore not only the need t o respect the merchantman line of the three Ps planet, people and profit (Kleindorfer et al., 2005) but to remain the hanker-lived and healthy wetlands and natural resources of Mother Nature. Enabling sustainability is allowing the Earth to overcompensate supporting the human life. The 3R slogan Reduce, Reuse and Recycle has been implemented for some time but is not answerd by society.Researcher has as well as proven that green technology not only alleviates to reduce environmental issues, it does bugger off a positive economic effect to a sphere too. Many governments see the application of green manufacturing technologies in the pursuit of eco-innovations as the cornerstone of their policies for economic growth more generally (Defra, 2008). Green investments have a dual positive economic effect on totality supply and demand. The recent Green Economic reported by unify Nations Environment Programme (UNEP) shows that a strategy of reallocating investments towards the gree n economy may lead to slower potential economic growth for a hardly a(prenominal) twelvemonths, as re modernisticable natural resources are replenished, but will entrust in the long run in spryer economic growth. Investments in the green economy will result in the long terminus and increased interlocking, as green investments are generally more employment intensive, and have direct benefits in terms of poverty reduction.Next, Malaysias government had launched the RM1.5 one million million million Green Technology Financing Scheme (GTFS) on 26th January 2010 (The Star, July 2010). This move is intended to attract the private sector to participate in Green Technology entrepreneurship. It is hoped that this fund will be able to facilitate and fast track efforts by companies that are now pursuing green technology businesses. Having provided the catalyst for green businesses to grow in the country, we envisage the initiatives that the government had implemented so far will generate impressive economic multiplier effects.One of the most important aspects on the move towards a green economy and sustainable schooling is the usage of green energy or more commonly known as Renewable Energy (RE). Whilst accomplished fuel such as oil, gas and coal are the supreme fuels in the world today, the use of these conventional fuels release huge amounts of green house gases which are the main contributors to humor change and global warming, an issue that has been debated around the world. Our non-renewable resources are finite and, eventually, will deplete if no new sources are discovered and developed. Therefore, apart from the global warming, the awareness on the immenseness of conserving and managing our natural resources in a judicious manner is very important. The importance of the renewable energy sector in Malaysia has been recognized since the Eighth Malaysia course of record, i.e., from year 2000 when the Five Fuel Policy was introduced. The indigenous RE sou rces that have been identified are biomass, biogas, and mini hydro and solar to generate electricity, apart from oil, coal and gas. locomote forward, the Government has approved the Renewable Energy Policy and Action Plan which will be implemented by Malaysia Ministry in year 2011. This new policy is expected to enhance the utilization of RE resources in order to contribute towards supply security and sustainable development in the energy sector. In the building sector, green builders now have a hawkish advantage over traditional builders.Research ProblemMalaysia is currently in a critical period moving towards a developed nation. In order to achieve and get through this period, the Malaysian government is fetching bold steps to manage the looming environmental challenges and issues which we baptismal font and will face if no action is taken. In fact, Ministry of Energy, Green Technology and Water is tell on by the government in Malaysia. The ministry of green technology outli ned 4 key factors to be addressed i.e. the energy, building, water and waste management and the fare sector. The Malaysian Green Building Index (GBI), a rating pricking that was launched in early 2009, provides an opportunity for developers and building owners to design and construct green, sustainable buildings that can provide energy and water saving whilst providing a healthy indoor environment.However, government is still facing trouble with the society and the idea of Malaysian which are left out behind because of the mentality not to evolve and remain comfortable in the current position without noticing the danger. hoi polloi who are already knotty in the green building commercialise are ahead of the masses. This advantage will continue to grow and energy-efficient building practices will soon become the norm. Sustainable and low-carbon provision of housing and office-space will play a key role in fighting climate change. The problem in Malaysia is the low level of awar eness in consumer. They are not willing to take another step ahead to make the green technology happen. Without realizing the benefits and advantages in using green technology, consumers are indirectly polluting the world and environment every day.What are the factors that affect the level of consumer awareness towards green technology in Malaysia?Research ObjectiveThis study is an feat to gain further information towards consumer awareness towards green technology in Malaysia. Green technology is not popular in Malaysia compared to other countries. Listed below are the objectives of this researchTo determine the factors that affecting consumer awareness towards green technologyIn curiosity to put what are the main components or criteria that affect consumers awareness towards green technology in Malaysia, journals of the past researchers has been viewed. The background of the research and the effort put into implementing green technology has been identified and the major factors are known.To identify the level of awareness among consumer towards green technologyDifferent people from different backgrounds may have different perceptions on a product. In addition to that, different demographic groups may have different perceptions to the green product and normal goods. The research can identify and find out the level of awareness of consumer towards green technology in Malaysia.To identify the descent between all the variables (technology innovation, ecological aspect, business strategy, and value, beliefs, norm) with consumer awareness towards green technologyIt is difficult to predict the consumer minds and their preferences towards a product. Several researches had been conducted to understand consumer, the way they get along and what are the factor that causes them react towards a product. Leading factors such as price and quality are always the top concerns to the consumers. Partial of the consumers may focus on low prices goods while neglecting the qua lity and benefit of the product in long term. Thus, they will neglect the latest knowledge and technology advancement that are used in manufacturing or in run the product. Besides that, the business strategy used in a firm does affects the consumer awareness level. The promotion and selling skills in creating an impact in the consumer is very important. Lastly, the level of awareness about green technology in a consumer is affected by the trend, culture, belief or norms they lived in.To identify the barrier of implementing green technologyThere are still some difficulties to persuade the society to use green technology in their daily life. This research can identify what are the factors that become the barrier in achieving a green world. Based on the result of the findings, the authority will know where to take action on to ensure consumers are aware and practice green habits.Justifications of ResearchTechnology innovationThere is always space to improve. institution is imperativ e for human and society to arrest moving forward. Innovation is about knowledge and creating new possibilities through combining different knowledge sets. cognition could be based on our experienced, process of search into technologies, markets and competitor actions. friendship could exist in explicit form be accessed, discussed, transferred or in tacit form known about but not actually put into words or formulae. Consumers as one of factor that allows technology innovation should be aware of the advancement.Ecological aspectAs a consumer, we must always think of mother Earth as we are only borrowing the land from the creator. Consumer should aware of technology that can help reduce pollution or harm to the world. The best way is to keep up with the latest news and catch up with the current issues. Consumers should practice high social responsibility when purchasing or using a product.Business StrategySome firms and organizations practice green technology due to the function as a business strategy. Since the government already set the mission and vision for the country, the only thing for the firms to do is implement a green way of doing business. Based on the SWOT analysis strength, weakness, opportunities and threats, firms need to follow the trend and take and extra step to gain competitive advantage in the particular industry. For example, some shopping complexes practice No Plastic Bag Day on every Saturday. Besides going green, the firm can reduce the amount of cost.Value, beliefs, normsSeveral researchers have argued that green consumer behavior is determined by a multitude of factors depending on event of behavior and involvement with the product and behavior (Black et al., 1985 Cleveland et al., 2005 Roberts and Bacon, 1997). Consumer purchases the product they used in daily life due to the culture and environment they lived in. It is a long term thing if a child is brought up to practice recycling, he will continue doing so until he is a grown m an. ghastly (2000) presents four categories of determinants of green consumer behaviors contextual forces, attitudinal factors, habits or routines and personal capabilities. Besides that, green technology will be applied in daily life when consumer belief in the value of doing so. If only the consumer have the knowledge and sense of green technology, they will definitely practice a green modus vivendi and influence others to do so. The values most strongly related to trip pro-environmental personal norms and thus influencing green behaviors have been found to be social-altruistic, biospheric and self-centered values (de Groot and Steg, 2008 Hansla et al., 2008 Stern et al., 1999).Significance of the StudyConsumers preferences and their behavior can bring a huge impact to the country economy. The demographic entropy in this research will provide us the study of personal data of consumers. The demographic characteristics which consist of race, age, gender, education level and inco me are crucial for the marketing department in a firm. Thus, the study on the demographic characteristics of consumers will help to discover which groups of consumers are aware of green technology in Malaysia.Through this research, companies will notice about which aspects the consumer concern most. Firms are able to understand their valued consumers more to take the next action in help the government implement a green world.Scope of the StudyDue to the advancement of technology and the changing lifestyle, green technology has been implemented to save the environment. Everyone is encouraged to use green products in their daily life. The problem here is the low level of awareness among consumer on how important green technology really brings to the world. For this research, Malaysian has been the target of research. Primary data is used to analysis the results. Data will be collected through questionnaires that are distributed to different group of people. Through this method, the da ta collected would have a wider range of people in Malaysia. The more data collected the higher dependableness of the results. Closed questions are used in the questionnaire to avoid bleak issue and quicker for respondents to answer. Besides that, answers are easier to code and statically analyze. Besides that, secondary coil data from journals and past researchers are used to help in this finding. scheme of ReportChapter 1 IntroductionIn the first chapter of the research, it would always be the main introduction and the background of this research. The topics included in this chapter would be the objectives of the research. These sections will briefly explain the factors that affect consumer awareness towards green technology in Malaysia. Finally, the justification of the research will help to justify the variables that are involved in this research.Chapter 2 Literature ReviewA specific study will be conducted on the dependent variable and autonomous variables. The main purpo se for this chapter is to weigh the pros and cons of the topic and to discuss in details on the ideas and knowledge concerned. In this chapter, every definition of the dependent variable and individual variables will be cited from the journals in order to strengthen every rouse mentioned. Several of arguments and various points of views from different authors in order to provide a stronger formation of each point can be found in this chapter.Chapter 3 Research MethodologyResearch methodology is usually conducted by and by the study of literature review. In this chapter, a theoretical framework will be formed to illustrate the relationships between the dependent variable and the independent variables. Hypotheses or a proposed explanation which were made on the basis of express mail evidences will explain the relationships between two or more variables. all(prenominal) the hypotheses stated will be tested together with empirical data. This chapter as well includes the descripti on of the sampling data, data collections and as well as the development of the questionnaire for this research.Chapter 4 Data AnalysisAfter questionnaires are collected from all the respondents, a few tests will be conducted to test on the reliability of the results. The responds of the questionnaires from the respondents are represented by a set of numbers that play their own significant meanings. Whereas the tests that will be carry out are to analyze the responses from the respondents so that it will derive to a stronger conclusion at the end of this research.Chapter 5 ConclusionThis chapter will provide the final terminus of this research. Thus, the final results will be explained and we will be able to identify how the exact hypotheses that formed earlier are hold.