Gell Cell Essay -- essays research papers

IntroductionThe rude(a) Gel cell by Alcatel is a mobile phone for contract markets. It is very sm whole, the gel is the actual battery, it comes in many color, and the most most-valuable factor is that it is disposable. It has been developed because of the large demand to produce new harvests in the over saturated mobile phone market. It is a new product with an unfamiliar concept on that pointfore the denote draw is key to the advant hop on of the Gel Cell. This part of the plan is the creative brief. The extensive advertising campaign lead include these markets1.Senior citizens2.Youth age 6-173.People in an emergencyThe forms of media used to advertise the Gel Cell are1. video recording2.Newspapers3.Radio4.Magazines5.Internet6.Cinema7.Outdoor advertising8.Transit advertising Campaign 1 Have you got your Gel?Target Youth age 6-17, parents, people in an emergencyYouth are the perfect point for the Gel Cell. They like to talk on the phone, because they think it is cool. P arents do not want to trust their children with a 150 mobile phone that leave most likely be lost or stolen. So parents will also be targets in this campaign. With the help of this campaign, kids will think it is so cool to have a Gel Cell and parents will be more than happy to buy them for their kids because it is economical and keeps their kids safe. TelevisionSet in a mall. A fast speed pan of kids hanging out, boys skate in the entranceway, girls talking in a group, and boys throwing something colourful around. The colour of everything in the commercial is not very bright, but the phones that they will all be carrying and throwing around are all very bright. There will be upbeat medication playing and there will be sounds of laughter. hence the screen will go to black and in bright colours it will say This will arouse interest active what they all have and are using in the mall. Kids will talk about it and guess what they all have. This will be shown during popular times on TV where most... ...ds, then hear a car putter out, the music screeches to a stop. Only birds skunk be heard in the distance. An baneful voice says, Stranded? Lost? Confused? Do you have a phone? Then another voice says, Gel Cell In a pinch youre cover for pence.NewspaperThis would be a good form of media for senior citizens, as they are avid indicateers of the paper. This is a way to show them what the phone is about. There could be ads right adjacent to each other. One would be of a scenario where they really need a phone, like being lost, stranded, or hurt with a Gel Cell in reaching distance. With the line, Gel Cell In a pinch, your covered for pence. Then next to that ad there would be a ideate of the phone. There will be a picture of the phone there will be arrows pointing to the on button. Brochures This would be placed in recreates offices, and at chemists. It would be with the brochures on different diseases and treatments. It would be something to read while they waited for the doctor or the prescription. It would describe exactly what the phone does and how it can be used. It will emphasize that it is inexpensive and necessary for safety.