Strategic Analysis of Jet Blue Airlines
Executive Summary
JetBlue is a company make on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service. The company began with the goal to eliminate many of the complexities and asininities of moneymaking(prenominal) air travel and set a bare-ass quantity for customer service. Thus far the company has flown beyond these goals and everyones expectations opus returning a handsome profit to whomever chooses to invest in this air hose industry success.
From his humble beginnings as a University of doh drop-out, chief executive officer David Neelman shorlty became a self-taught airline industry guru - gaining a statewide understanding of the inner workings of the industry as the co-founder of WestJet, CEO of Open Skies and President of Morris Air. His experiences gave him a first hand experience of what worked and what needed improvement in the airline business - knowledge that he believed would help him to create an innovative new airline able to revolutionize the market.
In 1999, Neelman announced his plans to start a new airline called New Air. What New Airs name lacked in originality was later made up for in Neelmans innovative strategies. at bottom a year Neelmans airline, by then dubbed JetBlue, successfully established the airline application process, and its inaugural flight took place on February 11, 2000. By JetBlues first birthday, it had already flown its one millionth rider and reported $100 million in flying revenue.
briefly after JetBlues second anniversary, JetBlues IPO was announced. Demand for the IPO was so high that the original offering price had to be embossed - one of select few IPO Darlings during the bear market economy. As the other airlines were suffering from the aftermath of the 9/11 terrorist attacks, JetBlues revenues were on a continual rise. In September 2002, JetBlue had...
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