Computers in businesses

The role of IT in change magnitude revenues is similar to that of increasing the number of customers. Decreased transaction times actor that more transactions butt be processed, which means that more revenue bay window be realized. In the short-term, revenues be maximized as more transactions ar processed in a shorter period of time; in the long-term, customer enjoyment leads to repeat business and outgrowthd revenues.

In addition, IT provides decision makers indoors organizations with greater access to key strategic knowledge. Through IT processes, gross sales and marketing analysis can be conducted to evaluate which types of items are being sold so that stock-outs do not occur. Items which are not selling well might be discounted in order to promote them, or discontinued entirely. Using information about consumer behavior, companies can create promotions and marketing campaigns stigmaing specific consumers. steady when such sophisticated

The meshwork can also have a significant clash on a company's revenues. Just as the profits is equal to(p) to reach customers who previously were not part of a company's target market, it also generates income from those customers.

Online ordering provides companies with considerable income, and companies that drug abuse so-called hybrid marketing (having both a "brickand trench mortar" presence as well as an Internet presence) can realize increased revenue in their physical stores as well as their on-line "store" through Internet marketing (King, 2000, p.?1).

analysis is not used, computer systems at check-out points can recommend additional purchases based on items the customer has already purchased ("upselling") (Sulkin, 2000, p. 46). Each of these techniques can help a company increase its revenues.

Applegate, L. M. (1989, January 19). Managing information technology: Organization and leadership. Cambridge, MA: Harvard Business School.

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