Strategic Planning Essay Example | Topics and Well Written Essays - 3000 words - 2

Strategic Planning - Essay ExampleTesco has been successful in expanding the growth of its business through entering into joint venture with other large retail companies all over the world. (Leahy, 2007 41) As of 2008, the company was able to designate a total of 12 international businesses which serves the market of Hungary, Thailand, Malaysia, Japan, South Korea, Turkey, United Kingdom, Central Europe, Czech Republic, Poland, and the United States among others. (Leahy, 2007 42 43 Couch, 2006 Wilson, 2005)In early opus of 2007, the company entered into a joint venture with Tin Cao who owns a little more than 50 Hymall-branded hypermarkets. (Hawkes, 2008 chinaware Daily, 2008 Baijia, 2007) Tescos joint venture in China is known as the Happy Shopper Hymall. The company was able to increase its sales by 13% to 7.6 billion in 2006. (Times Online, 2006) In line with the success stern Tesco China, its top management believes that the said strategic move will enable the company to ser ve a more lucrative market in Shanghai, China.With regards to Tescos current expansion in the Chinese market, the researcher will seek to identify and evaluate the key stakeholders of the joint venture between Tesco and Tin Cao. Eventually, the electrical shock of the joint venture agreement in terms of its competitive position in the chinese market will be discussed thoroughly. Based on the historical retailing experiences of Tesco in the UK market, the researcher will make use of the PESTLE as well as the opportunities and threat analysis model as check of determining and examining the potential external factors that could significantly affect the business expansion of Tesco in China. Prior to the conclusion, the identified value adding activities that may contribute to the success of Tesco in China will be highlighted.Aside from the employee of Tesco Group, Tin Cao owned Hymall-branded hypermarkets and