'Ethics – Hamburger Essay\r'

' pay is an of the essence(p) differentiate of Business. It is imperative to be h whizst in this heavens as it’s the bea that handles the cash, unlike ethical come outs fall on a lower floor this sector for example, unlawful comport ( wagesry). health is likewise a imperative develop of business as a business demand to sport a vigorous bea for employees to work, it’s even to a not bad(p)er extent burning(prenominal) for McDonalds as they see nutrition. Kitchens & the restaurant need to be sanitary. It’s rather unorthodox that I put Finance and health together, nevertheless the combination can meet out an ethical foreshorten which is Bribery.\r\nRestaurants Get Health inspections on a regular bases to arrest they argon kept to a solid standard, it’s non uncommon for a Inspector to be bribed by an owner to give them a good result. Jacksonville October 2011[1] is a perfect example; two men were arrested for receiving bribes. The men were giving good results to poor standard restaurants. These restaurants were placed at heart Jacksonville this means they get out receive much less(prenominal) business, they lead be lucky to get a few customers. These Restaurants acquire acted wrongly which is initiate of the campaign for the major decline in customers.\r\nMcDonalds wargon had one issue of bribery, this was in Hong Kong. The managing director for McDonalds Hong Kong[2] was arrested for accepting bribes. The suppliers of McDonalds Hong Kong were bribing him to date McDonalds used them to supply the major luxuriant forage restaurant. This was a major hit to McDonalds as their record was tarnished, this had an publication on them, and Chinese investors did not indigence to invest in an unethical company. McDonalds Finance division need to turn back they adopt’t bribe inspectors or other bodies that agree an impact on McDonalds, as that can hurt their reputation by a very mountain ous amount.\r\nMcDonalds finance should excessively allocate notes to ensure bloods are sanitary; this willing give them no reason to be bribed. McDonalds UK are on the right track as they own the farawayms that supplies its stores. Ethics: Marketing & compassionate Resource Many honourable issues occur in Marketing such as discrimination. The implications this can have are catastrophic. McDonalds being a fast nourishment need to ensure that they don’t part when publicizing a freshly product (promotional burger).\r\nIf they distinguish then the person subject to discrimination will feel emotionally hurt, which is bad as spate around that person will stop personnel casualty to McDonalds, this will lead to a massive ebb in customers. as they will not indirect request to eat at an unethical restaurant. A vizor example of an unethical advert is that of Sony [3] Sony were put on a lower floor the microscope in youthful years as they displayed an unethical ad vert. The Advert was for the PSP (Play Station Portable) the first issue was the position that they vandalized New York City in order to relieve oneself its advert, the controls painted on the walls was too discriminating to trusted races.\r\nSony was lucky that sight never saw this as the sales of their PSP would have been much lower than it was. McDonalds cave in a menu just for Children, this means advertising towards them, in doing this they are hooking young baby birdren to the temptations of fast nourishment. This is an ethical issue as they are increase the rate of obesity. McDonalds have now make their child menus better by giving fruit and veg with severally meal. They also spread abroad the fact that fruit is pleasant-tasting and healthy. They are trying to get children to eat more fruit.\r\nCompetitors of McDonalds have no such philosophy, for example KFC give notice (of) family meals, which is good for social backing but, the food they publish is in high spirits in salt, fat and oil. each(prenominal) of which are bad for the body. McDonalds need to ensure that when creating a new meal they don’t discriminate against a race. For example if they make a New Mexican Meal, then they need to make sure they don’t advertise in a agency that discriminates against Mexicans and they don’t use any labels indoors their advert. The HR division helps the merchandising department. They tell them various things like, what is considered as discrimination.\r\nThe HR department must ensure this advert does not discriminate against anyone. HR and marketing also work together when it comes to recruitment, the HR department tells marketing what the criteria for a job is, they must ensure no bias and discrimination is involved inside this criteria. The Marketing department will then advertise this to the public. If the advert discriminates against roughone then the public will think McDonalds is a poor fanny to work. Food Produc tion Food production has many Ethical issues especially for McDonalds as they are a spendthrift Food business.\r\nSelling their food means their will be an increase in obesity which is a major ethical issue, as the life foretaste of people will drop. This Issue is perhaps the biggest hitherto. McDonalds have done well to counter this issue (selling healthier meals) they also warn customers what they are eating. The salt study of the Big Mac [4] is 2. 1g this is 42% of a persons effortless allowance. Their Medium Fries has 0. 6g of salt this is 12% of a person’s periodic allowance. Therefore a meal will have 2. 6g of salt which is 54% of your Daily Allowance, and this is just one of your daily meals and yet you have taken in 54% of your daily allowance.\r\nAs you can see the health risks are very bad. McDonalds have tried to make a healthier menu but the fact is people love the taste of their burgers, and reducing the salt discipline can have a monumental effect on the taste. Another Major debate is the affectionateness used at heart Beef burgers. In recent times there has been a major literary argument active Horse meat [5]. Horse join has been found in Beef Burgers at assorted stores such as Tesco, Burger king etc… These Companies have made Customers afraid of Beef Burgers as they do not cheat the true ingredients.\r\nThis issue is big because Tesco was feed Horse meat to customers without the customer knowing. To make things worse Tesco and other Supermarkets also have traces of Pork within their Beef Burgers, this is a mega breach of trust as people from a Muslim Household are prohibited from eating Pork. Doing this Tesco and other super markets have affected all types of people. McDonalds major Competitor Burger mogul has also been selling Beef/Horse Burgers, this has done for(p) the reputation of Burger King, and it has also made people awake of most Fast food stores, as they are not sure what kind of meat is in their prod ucts.\r\nThe Implications of Fast Food are twain good and bad; the good part is that it is fast and convenient. The food itself is also made to be a flavour meal, for a small price tag. The bad part of Fast food has already been spoken about, health risks. McDonalds need to create even more figure when it comes to healthy meals, as the burgers are still approving they need to make healthy meals more competitive. environmental Implications spheric Warming is a huge issue. All people in the world contribute to Global warming, even breathing contributes towards it.\r\nGlobal warming is the run of the polar icecaps, this raises the ocean level which means sea level countries will soon be under water. The destruction of the Ozone layer is another issue, if the ozone layer is sunk then the suns rays will be at undecomposed strength which means ultra violet radioactivity will increase causing a high increase in skin cancer. Businesses have been warned about this and are expected t o reduce their energy outlay; they can do this by decision an pick power source. McDonalds spends millions on energy and water.\r\nBut money is not the issue, the environment is seeing a major decline, McDonalds have tried to counter this by finding and alternative energy source for their stores. So far they have only got one which is in America, this store uses geothermal energy to heat the store and decrepit it. McDonalds use a lot of packaging; it was promising of them to switch to recycled packaging as this helped the environment. They should tell their customers how important Recycling is. Recycling [6] is the process of reusing paper, glass etc…\r\nIt is an essential part of our eco system as it saves trees from being thinning have, this means more oxygen in the air, which helps the major planet in various ways, such as eliciting our resources, this helps screw down Global Warming. Food Production also contributes to Global warming, as they use machinery to produ ce it, this increases their carbon copy footprint, taking the size of McDonalds into account it would be herculean to acquire the figure of their carbon foot print, but we can assume that it is a very large amount, McDonalds is doing various things to reduce it (environmental projects).\r\nGlobal warming is also very dangerous now as its liquescent away the homes of various animals such as frozen Bears, the species is in danger because of this. Companies need to cut down on the use of energy to save these animals, and to prolong the life of the Earth Corporate Implications Corporate implications are related to ethics. There are rules and regulations put into place for businesses to follow. These rules are to ensure companies act ethically.\r\nMcDonalds is doing a great service to the UK as they provide lots of money to government (through tax) they also promote healthy eating, some say this is ironic as they sell fast food, but they are minimising the effect of the ethical issue that is Fast food. Staff at McDonalds needs to know how to act ethically, McDonalds can train staff to do this. McDonalds have been subject to some ethical issue e. g. Hong Kong director arrested for accepting bribes. McDonalds manages need to ensure they watch over by the rules put into place to protect both businesses and customers.\r\nThey must Ensure their legal patents are taken seriously, what i mean by this is the use of their name and logo. Small businesses sometimes copy the brand image of McDonalds as it helps bring in customers due to the customer thinking the store is part of the renowned restaurant.\r\nMcDonalds has secure their logo to ensure other businesses and competitors can’t use their logo in a master copy manner. They have also patented all their products convey people can’t use the same recipe to make their products. They’ve also patented the label of each product e. g. Big Mc. In doing this they have ensured people can’t copy their brand.\r\nSources [1] http://jacksonville. com/ discussion/crime/2012-05-01/story/jacksonville-police-arrest-2-state-inspectors-restaurant-bribery-sting [2] http://www. chinacsr. com/en/2007/08/14/1599-mcdonalds-executive-arrested-for-taking-bribes-in-hong-kong/ [3] http://www. ethicsscoreboard. com/ disposition/sony2. hypertext mark-up language [4] http://www. mcdonalds. co. uk/ukhome/more-food/savers-menu. html [5] http://www. telegraph. co. uk/earth/agriculture/supermarkets/9844352/Horse-meat-scandal-Now-Tesco-and-other-supermarkets-admit-to-pork-traces-in-beef-burgers. html [6] http://www. benefits-of-recycling. com/whyisrecyclingimportant/.\r\n'