Cyber marketing

1.0         Introduction

Nowadays, Internet enables credit line ubiquity, allowing a company to conduct business everywhere, all the time. Internet usage and cyber market ar growth explosively. The worldwide Internet populations are growing more than 580.78 trillion by the end of May in 2002, up from yet 1 million in 1994. It also reports that 68% of marketers device to increase on line selling budget in 2003(Internet source1).

Cyber (On line marketing) is conducted through interactive on-line computer systems, which fall in consumers with sellers electronically. (Kotler & Arm soused, 1999)

Along with the boom, cyber marketing has overturned conventional business strategies and plans, invaded handed-down cultures and spawned new ideas. That is because of on line marketing provides a government issue of benefits to both consumers and companies. For consumers, the Internet is convenience; it is easy to get the goods information. For companies, marketers back tooth quickly adjustments to market conditions, reducing the cost and building strong ongoing customer relationships.

Judgments made by people are different. As far as I am considered, I do not think cyber marketing can tack the traditional marketing. There are some drawbacks about cyber marketing and need continuously to be developed.



The key to organizational wellness is the management should examine the continuous changing marketing environment, adopting waxy strategies and behaviors to fit with the evolving marketplace; it means cyber marketing should integrate with traditional marketing to more effectively deliver customer satisfaction.

In this essay, we pull up stakes explore that how traditional marketing has been changed and in some cases revolutionized by cyber environment. At the same time, we will analyze that why the cyber marketing cannot replace the traditional marketing.

2.0 Cyber marketing has changed the traditional marketing in some aspects

The importance aspects of the traditional marketing are convert values, ideas and expectancies, whereas the nature of cyber...

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