One of the largest and most unique markets flat belongs to the teens of America; a teen by definition is an case-by-case between the ages of 12 and 17. There atomic number 18 many components that go into being able to identify and understand this very various(a) congregation of individuals. Through observing their geographic location, income, buying power, spend habits and media come to the forelets, we will be able to better understand this group of consumers.
Population as a whole
According to the 2000 Census, thither were near 41 million teens in the United States. They account for astir(predicate) 15% of the total world of the United States. As a group they atomic number 18 also more diverse than the adults in our country as is expected to rise. The Hispanic teen population is expected to ferment by 50% from 2000 to 2020. While smaller in numbers, the Asian teen population is expected to grow by 84%. The White/African American/ congenital American teen numbers are expected to drop. Although they are the most diverse as a group, according to the marketing firm Cheskin, they consider themselves intra-cultural. They dont consider themselves to be of just one race.
Geographic location
Obviously there are teens scattered through the entire United States, but there are certain parts of the United States that has more teens than the rest.
In the western part of the United States, 22.6% of the people are teenagers, 23.5% in the Midwest, 36.4% in the South and 17.5% in the North East, respectively.
Income
Individually a teenager does not make quite a traffic circle of money, especially in their younger years. They average about $1,500 at the age of 12. At the age of 17 their disposable income rises to the supernumerary minimum of $5,500. This does not include the amount they could be earning with a job. With a job they are well over fashioning $10,000 a year and almost all of it becomes disposable income.
Influencing a purchase
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