Music 1

Assessment Plan




sheepskin OF MARKETING

BSBMKG516A Profile International Marketing
BSBMKG502b put up and adjust the Marketing blend








Semester 2, 2012




The marking guide for each take apart of this project is entangled.
All elements of the marking guide must be addressed.
All students must rehearse this guide to self-assess their assignment and
include it with their assignment before handing it in.

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ASSESSMENT AND MARKETING GUIDE FOR
DIPLOMA OF MARKETING - SEMESTER 2, 2012

ESTABLISH AND ADJUST THE MARKETING MIX
PROFILE multinational MARKETS

ASSESSMENT PROJECT - PART 1 (Due Week 4 15 August 2012)

This is an individual assessment. Imagine that you have been active to investigate a capability international market for your elect business. Your investigation and recommendations must be believable and achievable.

Select emf international markets for investigation
1.You are required to choose an Australian yield to review or you can select Central implant of Technology. To be discussed and approved by your lecturer.
2.You will be taking this ware to an international market please choose a country (to be discussed and approved by your lecturer)
3.



Provide an overview of the result chosen you must cover the Marketing Mix (4 Ps), PEST, ethnic and legal.

Marking Guide

ContentMet Y/NComments
Select potential international market:

Identify your product and chosen country.
Has the product and country been identified.
Identify information sources for selection of international markets
tempt readiness to market products or services internationally (Marketing Mix 4 Ps)
Determine and document criteria to determine suitableness of international markets for product or service (PEST)
Access and use information sources to determine suitability of international markets for product or service to be marketed.

Formal Report & Reference discover
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