Hawaiian Punch

Case Memo: Hawaiian Punch: Go-To-Marketing Strategy

Problem
Hawaiian Punch, a stature selling harvest-tide juice brand need alteration to stay up to date and stay the leader in the original market but inconsistent stead and low budget advertising ar potential risks of losing the top position in the United States to competition.

Strengths and Weaknesses

Strengths| Weaknesses|
* Number one fruit punch drink sold in the United States * 74 years old * 94 percent brand sensory faculty * Companys fourth largest brand * Consists 11 flavors * CSAB uses ii separate distribution methods to serve supermarkets and former(a) retail customers.| * 77 percent of Hawaiian Punch buyers purchased only one software size. * CSAB had a policy of not advertising to children under 8 years old * Inconsistency of products in the different distribution methods * overleaped flavors extension awareness among households.|
Opportunities and Threats

Opportunities| Threats|
* Expanding flavors- 5 new flavors * Increase the sales by distributing more coupons.



* More advertisement to bring hold up child centered focus * Increase interest in the product| * CSAB policy not to advertise to children 8 years old * Decrease of sales growth * Threat of other companies * Strong competitors in the beverage industry|

Critical Issues
Lack of effective advertising
Needs to add more flavors to accession sales in the company

Alternatives

AlternativeProsCons
* Increase innovation through and through offering more flavors| * Creating new Hispanic inspired flavors will target new market and offer new flavors for the current customers| * New research and development prices * Advertising cost|
* Increase media advertisement | * Opportunity to gain more revenue from newly market| * Increases cost|
* Do Nothing| | |

Recommendation

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