Target Markets

The criteria used to develop the food food foodstuff segment for R.J. Reynolds Tobacco Co.’s new brand of cig atomic number 18tte called “Dakota” is mainly that of demographics, and psyhcographics. The launch market in this case appears to be poorly educated, virile bloodless females age 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends ar doing, for example going to “Hot Rod shows, Tractor Pulls, cruising, and going to parties”. This target market was most likely selected for two main reasons. The offset printing is because of the enormous profits to be gained from this particular group and the insurgent is because of this group’s want of teaching method and low self-regard. The merchandising st reckongies used in this article clearly define demographic and psychographic market segmentation. Demographic segmentation consists of gender, age, income, family size, family life cycle, occupation, and education. The target market in this article consists of females, age 18-20, single, with no more education than high school. This matches most of the criteria for demographic segmentation. Psychographic segmentation consists of identifying certain lifestyles found on the consumer’s values, activities, interests, opinions, and demographics.

This article conveys that these women are Strivers, which means they are unsure of self and need approval from others. This group besides seems to be search of some type of relief from their contemporary lives (relief seekers). All of this data provides an idea of this groups values as advantageously its activities and interests. Which makes this targeted group so vulnerable to tobacco companies marketing efforts. This market was selected because of its size and growth, and also probably because of this group’s lack of education. This group of females’ aged 18-20 are the only group of Americans whose say of smoking continues to increase. The reason why this group’s rate continues to grow is... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper