Ethel's Chocolate

cocoa is a perfect food, as wholesome as it is delicious, a beneficent restorer of exhausted power. It is the best adept of those engaged in literary pursuits. (Baron Justus Von Liebig) Chocolates ingredients have a loud impact on wit chemistry. The sweet stuff contains cannabinoids, the compounds creditworthy for the high of marijuana. The concentration is too low to cause an effect. to a greater extent significantly, chocolate contains caffeine and two substances, tyramine and tryptophan, that the brain converts into the feel-good chemicals dopamine and serotonin. The give: We like chocolate, and we deprivation to enjoy it once again and again. Our memories create a powerful conditioned response. Even initiation the wrapper and expression at the contents starts your serotonin fibers firing. I believe the vitiate family had this in mind when they founded Ethels Chocolate lounge. A home for chocolate lovers to relax and indulged is no outlying(prenominal) stretch w hen you grammatical constituent places like Starbucks grew by virtually 20 percent from 2002 to 2004. Ethels Lounges are Marss bet that well-heeled and sweet-toothed consumers pull up s borrows take to premium chocolate the same way that satisfactory coffee berry lovers flock to Starbucks for high priced java. The best way to run on the way the consumer decides to indulge at Ethels is by aim recognition. Need recognition occurs when consumers are faced with an imbalance between actual and desired states that arouses and activates the consumer decision making process. (Hair/, 2010) This is where a consumer decides if the crossover they are thinking of buying is a need or a want. Chocolate is a want which is best make as a way a consumer goes about addressing a need. Ethels has modeled the way they market to the customer by providing a service and a product that relates to the consumer by triggering outside(a) stimuli. An impertinent stimuli is an influence from a n outside source such as mortals recommenda! tion of a new restaurant, the twine of an automobile, the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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