Marketing

Executive Summary PepsiCo.Inc operates three major demarcationes: Snack nutrients, Bevarages, and Quaker oats. The political partys snack-food products include Fritos, Doritos, and Tostitos corn chips, Lays and Ruffles potato chips, Cheetos cheese-flavored snacks, Rold Gold pretzels, and snapper Jack candy-coated popcorn. fifty dollar bill four percent of 2001 gross sales and Fifty Six percent of operating profits for PepsiCo came from its Snack Food business. The Companys Beverage Business makes soft drinks, including Pepsi-Cola, sustenance Pepsi, Pepsi One, Mountain Dew, Slice, and Mug, which its distributes to independent and company-owned bottlers. PepsiCo also produces Tropicana juice products and Aquafina bottled water products. Its Beverage Business in 2001 brought in 39% of PepsiCos sales, and 35% of operating profits. PepsiCo acquired Quaker Oats in 2001. Quaker Oats makes the Gatorade sports drink, breakfast Cereals, Oatmeals, grits, pancakes, rice and pasta. Quaker Oats brought in 7% of PepsiCo total sales and 9% of operating profit. PepsiCo international business is 29% of sales. galore(postnominal) of PepsiCos brand names are all over 100-years-old, but the potbelly stove is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay.

Tropicana was acquired in 1998 and PepsiCo structured with The Quaker Oats Company, including Gatorade, in 2001. PepsiCos success is the result of pucka products, high standards of performance, distinctive competitive strategies and the high integrity of them people. PepsiCos main competitor is Coca Cola. We feel that PepsiCo has a die growth potential then Coca Cola. We also alike the fact that PepsiCo is also in the Snack Foods Business; this adds alteration to the companies product range. PepsiCo recently sign some big contracts with Burger office and Applebees, this will help PepsiCo gain market share over Coca-Cola. Although PepsiCo is involved in three major businesses we feel that this business fit in with each other and to popher... If you want to get a full essay, order it on our website: Ordercustompaper.com

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