Social Research Method

TOPIC: A study on feasibility streamlet as well as scope of Starting a 24X7 side of meat News deal using Social look into Method. Submitted to, Dr . Prahallad MishraSubmitted by: Sridhar Kar Roll No: u21049 Introduction: Although Media industry run lowed with solo mass distribution of newspapers and magazines, today, the definition of media has changed and media has many sub forms equivalent - Radio and Television. It definitely has a wide scope because of its versatility and increase number of audience. Media industry has been growing rapidly. Today the role of media not only to ?infrom but also to entertain and educate the deal about their rights.?The word media is broad now,??it includes- Print, television, internet, radio, magazines and so on. with the time, media is also changing its attitudes towards the coverage of news. Statistically, Indian media industry has a projected sizing of 7.7 cardinal US$. Moreover, it is estimated to be over 18 billion US$ by 2015. The scope of media industry is definitely advanced because it not only deals with entertainment but it is responsible for preparation and awareness also. There can be a close career in media industry because of higher FDI inflow, higher per capita income which helps in starting new media industries. This industry is very versatile. Seeing the achievement of News Channel as AAJTAK and IBN Lokmat, XYZ NEWS company wants to start an exclusive 24X7 English News Channel.



It is conducting a national panorama on factors which determine the news channels popularity and whether there is a scope of starting another ENGLISH news channel. accusive of the Study: * To Identify the factors which form the major criteria for viewers observation News * To find out the scope of Starting a English Language based News Channel METHODOLOGY: Null supposal: a) News Content and Quality of News does not capture the News Viewers Choice b) Language of a News Channel does not affect the Viewers Choice....

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