? TABLE OF CONTENTS INTRODUCTION3 GENERAL INFO ABOUT THE home3 SELECTED ROOM TYPES3 Business Single Rooms3 Business prongy Rooms4 Junior Suites4 SELECTED FACILITIES5 Méditerranéen5 Sérénité Spa5 Aquarius Recreation Lounge5 Rainer III Seminar Hall5 major(ip) COMPETITORS6 Hotel Mirabeau6 Hotel Hermitage6 Hotel Columbus6 Le Meridien Beach Plaza7 CALCULATIONS RELATED TO entourage DIVISION ACTIVITIES7 Market Condition Approach and Rack rate7 Rule of Thumb Approach and Construction Cost8 calculating the Actual Expected revenue9 Calculating the Potential tax revenue9 Calculating the Yield10 Calculating the RevPAR11 Overbooking: Potential Revenue hyaloplasm12 EVENTS TAKING PLACE FROM 14TH whitethorn TO 27TH MAY 2007 IN MONACO REGION12 DETERMINING DAILY DEMAND FOR THE TWO-WEEK geological period13 PLANNED REVENUE MANAGEMENT STRATEGIES14 General Strategies used on days with high demand14 General strategies to be enforced on low-demand days15 CONCLUSION16 APPENDIX17 REFERENCES19 INTRODUCTION Developing economical revenue management strategies for a hotel is a task that requires a wide-ranging study of the external business environment in a given locality.
In addition, careful prophecy and good calculations should be in place, so that service pricing and new(prenominal) revenue strategies are matched with anticipated demand. Proper demand forecasting for a given period of time and place, includes taking into reckon major events that occur in the area for the time being. Our report card is aimed at presenting how revenue management strategies are to be positive and implemented into a four-star hotel downtown Monaco for the period between fourteenth and 27th of May, 2007. In support, appropriate calculations of Actual and Potential Revenue levels, Yield Percentage, RevPAR, and other estimates relating to Rooms Division activities are accurately performed and displayed. In the following pages, we motivate and demonstrate how our... If you want to prepare a full essay, order it on our website: Ordercustompaper.com
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